The Pergola Effect: How the Right Structure Transforms Your STR's Outdoor Space
Most STR hosts obsess over interior upgrades — but the outdoor space is what's quietly winning (or losing) bookings. A pergola isn't just a backyard addition; it's a revenue structure that photographs better, books longer, and pays for itself within a season. Here's the math, the lineup, and exactly how to style it for 5-star reviews.